Everything you need to know about raising funds on Fundstrtr
Be a start-up, traditional company or a high growth big business we're here to support your investment goal. We help entrepreneurs with businesses in various sectors achieve their dreams.
You can apply to raise with us if:
Your business is a limited company
We will also review:
The structure of your company.
Existing shareholders and if there are any majority institutional shareholders, the terms of their investments.
Director corporate and financial history
As Africa’s pioneer equity crowdfunding platform, Fundstrtr are the experts in helping startup, early and growth stage businesses raise finance through equity crowdfunding.
We understand that raising finance isn’t a decision that’s taken lightly, but here are a few of the reasons why you should chosen to raise investment on Fundstrtr:
Access capital quickly
Receive funds within just 60days, enabling you to get back to focusing on your business.
Benefits beyond funds
Invite your customers and network to own a stake in your business to drive long-term engagement, loyalty, and advocacy, whilst also tapping into Fundstrtr’s investor community.
Fast and Easy process
Our product is built to ensure your funding is swift and easy, but if you do need support our team of experts & partners are one call or text away.
Post Funding support
Invite your customers and network to own a stake in your business to drive long-term engagement, loyalty, and advocacy, whilst also tapping into Fundstrtr’s investor community.
Why is it important?
If you haven’t already found some investors to commit to the raise, it’s important to research and engage potential lead investors within or outside of your own network early on to ensure you have the right foundation to start off your campaign.
How does it impact my campaign?
Your pitch will first launch in private mode, giving you the chance to secure this lead investment before going fully live to the crowd. During this private mode, you will be able to view your pitch page, as will anyone you share the URL with. Your pitch will not be discoverable on our website without the private URL. Your pitch will remain private until your reach the 30% threshold.
How to secure lead investment
The best place to start is by thinking about your own network and who within your reach might have the funds to be your part of your cornerstone investors. You will need to have your pitch deck ready. You may also want to consider approaching angel & investor networks.
The short answer is...as much as possible!
It’s super important to engage your own network early on to ensure you build momentum right from the start of your campaign. Your pitch will remain private until you reach 30% of your investment target, only people you share your campaign URL with can see and invest in your pitch. You should share your pitch with any lead investors as well as giving your own network of customers, family, friends, advisors, partners and business contacts exclusive access to your pitch.
Once you reach the 30% mark, your pitch will be made public and therefore visible to anyone visiting the Fundstrtr site. In order to maximise the success of your crowdfunding raise, you should, of course, continue to promote your pitch to your own network throughout the duration of your time on Fundstrtr.
There is no fee for listing your business on Fundstrtr, a success fee of between of 7.5% -10% is only charged on the amount you successfully raise.
| Your investment | Fundstrtr’s Success fee |
|---|---|
| $40,000 - $99,999 | (10.0% fee applied) |
| $100,000 - $999,000 | (9.0% fee applied) |
| $1,000,000 - $5,000,000 | (8.0% fee applied) |
| Above $5,000,000 | (7.5% fee applied) |
The minimum amount you can raise on the platform is $40,000.
Fundstrtr offers both a direct or nominee structure, as well as a combination of the two, so you can choose which works best for your business. The main advantage of a direct shareholder model is that it enables you to foster a stronger relationship with your investors. Also, majority of larger investors may require direct investment.
With a nominee, Fundstrtr is the legal owner of, the investment on behalf of your investors, so you only have one legal shareholder on your share register and cap table.
Your cap table should be prepared on a fully-diluted basis. This means it should include all dilutive elements including:
A list of all of your existing shareholders and the number of shares held by each of them The total number of options that your company has granted or which exist in a “pool” available for allocation, e.g. to your employees. This is the total number of options/shares available to be allocated, not just those that have been allocated already.
Register your interest
It’s easy to start the process of raising investment on Fundstrtr, all you need to do is tell us about you and your business. Once submitted, we will come back to you within three working days.
Create your pitch
Once your business has been approved to raise finance on Fundstrtr, you can start writing your pitch, creating your video and developing your pitch promotion plan.
Planning your pitch promotion
Effectively promoting your pitch is key to its success so, now’s the time to kick-start your promotional activity.
Launching on Fundstrtr
Your pitch will launch privately until you reach 30% of your investment target, giving you time to secure investment from your lead investors and own network before your raise goes public.
Managing your live pitch
When your pitch is live your aim should be on actively promoting your crowdfunding campaign. This includes ongoing marketing of the campaign to your own network of customers and contacts, promotion via your website and social channels, as well as regular updates on your Crowdcube pitch page.
Completion of your round
Once you've reached your funding target and the pitch has closed to investment, we'll start our completions process. We will complete anti-money laundering checks on your investors, inform them of the cooling off period via email, complete our final legal checks, capture payments and issue share certificates. We will also work with you to complete the necessary filings.
That's it - you're now part of Fundstrtr’s rapidly growing Funded Club!
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An investor may earn less than the amount invested. Information on past performance, where given, is not necessarily a guide to future performance. The situation of an entity can change rapidly, which may be as a result of several things: general economic conditions, sector-specific problems, foreign exchange depreciation and mismanagement by the entity.
Because you are likely to self-direct yourself for this investment, you should regularly review your portfolio, or seek professional advice, to ensure that the underlying businesses remain in line with your investment objectives. This can be particularly important for those investing towards a defined time horizon – for example, those investing for retirement via a pension.
This write-up is not intended to be fully inclusive of all relevant risks; we would strongly encourage you to ensure that you have read all relevant literature and that you are comfortable that you understand all of the associated risks relating to an investment before you decide whether or not to purchase it.Should you be in any doubt as to the risks involved, or to the suitability of a particular investment, you should seek professional financial advice.
Be a start-up, traditional company or a high growth big business we're here to support your investment goal. We help entrepreneurs with businesses in various sectors achieve their dreams.
You can apply to raise with us if:
Your business is a limited company
We will also review:
The structure of your company.
Existing shareholders and if there are any majority institutional shareholders, the terms of their investments.
Director corporate and financial history
As Africa’s pioneer equity crowdfunding platform, Fundstrtr are the experts in helping startup, early and growth stage businesses raise finance through equity crowdfunding.
We understand that raising finance isn’t a decision that’s taken lightly, but here are a few of the reasons why you should chosen to raise investment on Fundstrtr:
Access capital quickly
Receive funds within just 60days, enabling you to get back to focusing on your business.
Benefits beyond funds
Invite your customers and network to own a stake in your business to drive long-term engagement, loyalty, and advocacy, whilst also tapping into Fundstrtr’s investor community.
Fast and Easy process
Our product is built to ensure your funding is swift and easy, but if you do need support our team of experts & partners are one call or text away.
Post Funding support
Invite your customers and network to own a stake in your business to drive long-term engagement, loyalty, and advocacy, whilst also tapping into Fundstrtr’s investor community.
Why is it important?
If you haven’t already found some investors to commit to the raise, it’s important to research and engage potential lead investors within or outside of your own network early on to ensure you have the right foundation to start off your campaign.
How does it impact my campaign?
Your pitch will first launch in private mode, giving you the chance to secure this lead investment before going fully live to the crowd. During this private mode, you will be able to view your pitch page, as will anyone you share the URL with. Your pitch will not be discoverable on our website without the private URL. Your pitch will remain private until your reach the 30% threshold.
How to secure lead investment
The best place to start is by thinking about your own network and who within your reach might have the funds to be your part of your cornerstone investors. You will need to have your pitch deck ready. You may also want to consider approaching angel & investor networks.
The short answer is...as much as possible!
It’s super important to engage your own network early on to ensure you build momentum right from the start of your campaign. Your pitch will remain private until you reach 30% of your investment target, only people you share your campaign URL with can see and invest in your pitch. You should share your pitch with any lead investors as well as giving your own network of customers, family, friends, advisors, partners and business contacts exclusive access to your pitch.
Once you reach the 30% mark, your pitch will be made public and therefore visible to anyone visiting the Fundstrtr site. In order to maximise the success of your crowdfunding raise, you should, of course, continue to promote your pitch to your own network throughout the duration of your time on Fundstrtr.
There is no fee for listing your business on Fundstrtr, a success fee of between of 7.5% -10% is only charged on the amount you successfully raise.
| Your investment | Fundstrtr’s Success fee |
|---|---|
| $40,000 - $99,999 | (10.0% fee applied) |
| $100,000 - $999,000 | (9.0% fee applied) |
| $1,000,000 - $5,000,000 | (8.0% fee applied) |
| Above $5,000,000 | (7.5% fee applied) |
The minimum amount you can raise on the platform is $40,000.
Fundstrtr offers both a direct or nominee structure, as well as a combination of the two, so you can choose which works best for your business. The main advantage of a direct shareholder model is that it enables you to foster a stronger relationship with your investors. Also, majority of larger investors may require direct investment.
With a nominee, Fundstrtr is the legal owner of, the investment on behalf of your investors, so you only have one legal shareholder on your share register and cap table.
Your cap table should be prepared on a fully-diluted basis. This means it should include all dilutive elements including:
A list of all of your existing shareholders and the number of shares held by each of them The total number of options that your company has granted or which exist in a “pool” available for allocation, e.g. to your employees. This is the total number of options/shares available to be allocated, not just those that have been allocated already.
Register your interest
It’s easy to start the process of raising investment on Fundstrtr, all you need to do is tell us about you and your business. Once submitted, we will come back to you within three working days.
Create your pitch
Once your business has been approved to raise finance on Fundstrtr, you can start writing your pitch, creating your video and developing your pitch promotion plan.
Planning your pitch promotion
Effectively promoting your pitch is key to its success so, now’s the time to kick-start your promotional activity.
Launching on Fundstrtr
Your pitch will launch privately until you reach 30% of your investment target, giving you time to secure investment from your lead investors and own network before your raise goes public.
Managing your live pitch
When your pitch is live your aim should be on actively promoting your crowdfunding campaign. This includes ongoing marketing of the campaign to your own network of customers and contacts, promotion via your website and social channels, as well as regular updates on your Crowdcube pitch page.
Completion of your round
Once you've reached your funding target and the pitch has closed to investment, we'll start our completions process. We will complete anti-money laundering checks on your investors, inform them of the cooling off period via email, complete our final legal checks, capture payments and issue share certificates. We will also work with you to complete the necessary filings.
That's it - you're now part of Fundstrtr’s rapidly growing Funded Club!